Magento Commerce series

How to manage product reviews and ratings in Magento Commerce

Managing product reviews and ratings in Magento Commerce is an essential part of maintaining a high-quality shopping experience for your customers. Magento provides robust tools to enable, moderate, and display reviews and ratings on your product pages. Here’s a comprehensive guide on managing reviews and ratings in Magento Commerce:

Step 1: Access the Reviews and Ratings Section

Log in to your Magento Admin Panel.
Navigate to Marketing > User Content.
You will find two options:
- Reviews
- Ratings

Step 2: Manage Product Reviews

1. View Pending and Approved Reviews

Go to Marketing > User Content > Reviews.
Use the filters to locate specific reviews by status (e.g., Pending, Approved, or Not Approved).

2. Approve or Disapprove Reviews

Locate a pending review from the list.
Click on the review to view its details, including:
- Product name.
- Reviewer name and email.
- Review content.
To approve the review:
- Change the Status to Approved.
- Save the changes.
To disapprove a review:
- Change the Status to Not Approved and save.

3. Edit or Delete Reviews

Edit: You can update the review content or reviewer details if necessary.
Delete: To remove a review, select it from the list and click Delete.

4. Add Admin-Submitted Reviews

Magento allows admins to add reviews manually for products.
Go to Marketing > User Content > Reviews > Add New Review.
Fill in the product name, reviewer details, and review content.
Set the status to Approved if you want it to appear immediately.

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Step 3: Manage Ratings

Ratings in Magento enable customers to rate products on specific criteria, such as quality, price, or value.

1. View Existing Ratings

Navigate to Marketing > User Content > Ratings.
Review the list of ratings available, including their names and visibility settings.

2. Create New Ratings

Click Add New Rating.
Configure the following:
- Default Rating Title: Name the rating, e.g., “Quality” or “Value for Money”.
- Visibility: Choose whether the rating is visible in the Admin Panel, Storefront, or both.
- Rating Options: Define rating levels, such as a 1–5 star system.
Save the rating.

3. Edit or Delete Ratings

Edit: Click on an existing rating to update its title, visibility, or options.
Delete: Remove unwanted ratings by selecting them and clicking Delete.

Step 4: Configure Review and Rating Settings

To customise how reviews and ratings function on your site:

Navigate to Stores > Configuration > Catalog > Catalog.
Under the Product Reviews section, configure:
- Allow Guests to Write Reviews: Enable or disable reviews from users who are not logged in.
- Auto-Approval: Decide whether reviews require manual approval or are auto-published.
Save your changes.

Step 5: Display Reviews and Ratings on Product Pages

Magento automatically displays approved reviews and ratings on product pages. Ensure your theme is configured to show them:

Go to Content > Design > Configuration.
Edit your store’s theme.
Under Product Settings, verify that the “Product Reviews” section is enabled.

Step 6: Monitor and Engage with Customer Feedback

Regularly review customer feedback to ensure all reviews are genuine and constructive.
Respond to reviews (if your theme supports responses) to engage with customers and address concerns.
Use positive reviews as testimonials in marketing campaigns.

Step 7: Best Practices for Reviews and Ratings

Encourage Reviews:
- Send follow-up emails post-purchase, asking customers to leave reviews.
- Offer incentives like discounts for submitting reviews.
Moderate Effectively:
- Approve reviews promptly to maintain an updated product page.
- Remove inappropriate or spammy reviews to maintain credibility.
Analyse Feedback:
- Use reviews and ratings to identify product improvements and customer preferences.
- Address recurring complaints promptly to improve customer satisfaction.
Optimise for SEO:
- Reviews and ratings contribute to user-generated content, boosting search engine visibility for your product pages.

By efficiently managing reviews and ratings, you can enhance customer trust, improve your store’s credibility, and drive conversions. Magento Commerce’s built-in tools make this process seamless and effective.

This tutorial will show you how to manage reviews and ratings in Magento Commerce, and assumes you’re already logged in to Magento

1) To manage product ratings, go to Catalog…